SIGNAL DETECTED
GROWTH
Repeatedly built growth loops and engagement systems.
EVIDENCE
Multiple 10x increases in activity and engagement
RAMON CANALES
BUILDER · PRODUCT · ENGINEERING · INTELLIGENT SYSTEMS
Turning complex technology
into things people truly love
17+ years across consumer products, marketplaces, fintech, healthtech, blockchain, and emerging technologies — leading product and engineering teams, exploring AI systems, robotics, human behavior, and the interfaces that may define the next decade.
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Signals of Impact
Recurring patterns across products, teams and systems.
SIGNAL DETECTED
OPTIMIZATION
Removed friction across product and user journeys.
EVIDENCE
Up to +400% conversion improvements
SIGNAL DETECTED
TEAM BUILDING
Built and scaled multidisciplinary teams and operating systems.
EVIDENCE
0 → 15+ people across product, engineering, data, and design
SIGNAL DETECTED
0 → 1 CREATION
Repeatedly turned ideas into shipped products.
EVIDENCE
12 years leading product launches from concept to market
SIGNAL DETECTED
SYSTEMS
Connected products, teams and infrastructure into scalable systems.
EVIDENCE
50+ integrations and ecosystem initiatives
IMPACT ACROSS INDUSTRIES
Consumer
How IOperate
Not a process. Recurring patterns that shape how I build products, teams and systems.
ACTIVE PATTERN
Reduce ambiguity through action
I prefer imperfect reality over perfect assumptions.
When things are unclear, I do not add more meetings or more slides. I prototype, ship, observe and let reality remove uncertainty.
SIGNALS
- Prototype early
- Ship fast
- Talk to users
- Iterate aggressively
- Pivot without attachment
EXAMPLES
- AI experiments and rapid POCs
- Multiple 0 → 1 products
- Design sprints to align direction
TRACK RECORD
Where systems became real
The places where ideas became products, teams became systems, and experiments became reality.
EXPLORE ALL EXPERIENCES
Sophon
CONSUMER CRYPTO · WEB3 · AI SYSTEMS
2024 — 2026: Chief Product & Technology Officer
Led Product, Engineering, Design, Data and DevRel during Sophon’s post-fundraising growth phase, turning company strategy into consumer products, ecosystem infra and internal AI systems.
TRACK RECORD
10+
Products shipped
30+
Integrations
$800K
Annual savings
IMPACT
- Led a 14-person Product, Engineering, Design, Data and DevRel organization.
- Delivered 10+ consumer and infrastructure products across wallet, rewards, developer tooling and ecosystem services.
- Operationalized the SOPH TGE and node ecosystem rollout, supporting distribution of 29% of total token supply.
- Reduced annual infrastructure and operational costs by approximately $800K.
ZKsync
BLOCKCHAIN · INFRASTRUCTURE · ZK
2022 — 2024: Head of Product Delivery
Led Product, Design and DevRel during a critical scaling phase, helping evolve ZKsync from a single Layer 2 network into the Elastic Chain ecosystem model.
TRACK RECORD
$577M
TVL
23M+
Monthly transactions
~10K
Verified contracts
IMPACT
- Helped scale ZKsync Era to $577M TVL, 23M+ monthly transactions and nearly 10k verified smart contracts.
- Owned product delivery for key ecosystem and infrastructure initiatives tied to the Elastic Chain transition.
- Acted as a primary technical and product counterpart for ecosystem partners adopting ZKsync infrastructure and ZK Stack.
Zenklub
HEALTHTECH · MARKETPLACE · GROWTH
2019 — 2021: Head of Product
Built and scaled the product organization during Zenklub’s transition from early-stage startup to one of Brazil’s leading digital mental health platforms.
TRACK RECORD
10x
Active users
11x
Revenue
400%
Conversion lift
IMPACT
- Led a 10-person multidisciplinary team across Product, Design, Engineering, Data and Growth.
- Grew app active users by 10x and company revenue by 11x.
- Strengthened the B2B launch and positioning, contributing to a 400% increase in demand-side conversion.
- Reached top ratings on Apple's App Store (4.8) and the Google Play Store (4.7).
PERSONAL R&D
Side Quests
Some ideas refuse to stay on paper. These are prototypes, experiments, and strange little systems I build to explore what might come next.
PERSONAL INTELLIGENCE
LiveDigital Brain
My personal intelligence layer: a private, local-first system that turns messy life input into durable memory, searchable context and concrete next actions. It captures events, todos, documents, people, places, notes and raw conversations, then lets agents reason across them so I can ask what happened, recover a file and scope my day. It also creates daily briefs from news on topics I am interested in, syncs with my private photo repository and links the contacts associated with those photos.
Personal AIMemoryLocal-firstAgentsProductivity
LIFE RUNTIME
LiveSamwise OS
An open-source runtime for turning life events into responsibilities, action plans and future follow-ups. Samwise OS extracts what changed, discovers modular skills and asks an LLM for the best next steps and actions for that event (including creating todos and calendar events, storing documents, and writing notes and item records). It provides a foundation for building AI-powered life assistants.
Life IntelligenceLocal/Private LLMs
HARDWARE PROTOTYPE
In progressPersonal Robot
A desk-scale companion prototype for exploring what happens when AI leaves the chat window and gets a body. The build combines ESP32 boards, a tiny screen face, distance sensing, MQTT messages, enclosure design and a lot of soldering into a physical interface that can react to presence, express state and make local agents feel less abstract. Once ready, it will be integrated with my Digital Brain.
RoboticsESP32MQTTLive Streaming
Web3 Calendly
DeadMeet With
A privacy-first scheduling tool for individuals and groups. The core idea was to provide a solution as good as Calendly without exposing any private data. Users could connect their personal calendars without sharing personal information with whoever was scheduling—or even with us—because all data was encrypted on the client side. Although the idea was well received and the product gained some traction, it never grew beyond early adopters, showing that some core assumptions were wrong. The lessons were: 1. People say they care about privacy, but they often do not act on that concern. 2. Without one strong core value that draws people in, adding multiple good features—even some that are better than competitors'—does not matter. 3. Distribution is everything, and earning initial attention is difficult.
PrivacyCrypto/Encryption
GAME CONCEPT
DeadAmong Claws
An AI-native social deduction game where autonomous agents strategize, deceive, accuse, and compete in real time while humans spectate the drama. The experiment treated agent behavior as the product: a mix of simulation, game design, and multi-agent orchestration meant to generate unscripted humor, conflict, and story. The lesson was blunt: people did not find watching agents play compelling enough, and getting meaningful attention for a strange new format is brutally hard.
GamesMulti-agent AISimulation
WORLD BUILDING IN PROGRESS
More of the world
is taking shape
An evolving archive of products, systems, experiments, and strange ideas—from things built and shipped into the world to thoughts, explorations, and things that probably shouldn't exist yet (or ever).
Crafting things that unexpectedly worked...Crafting products...
Have an idea or product I can help with? Let's talk.
GET IN TOUCHBUILDER · PRODUCT · ENGINEERING · INTELLIGENT SYSTEMS
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