An app providing easy access to mental health professionals and tools, including self-care and therapy resources.
Zenklub
Head of Product
2019 — 2021
Built and scaled the product organization during Zenklub’s transition from early-stage startup to one of Brazil’s leading digital mental health platforms.
Outputs
- Expanded Zenklub from a primarily web-based experience into multi-platform consumer and professional products.
- Introduced product-led structures, squad organization, prioritization frameworks and execution processes across the company.
- Led multidisciplinary teams spanning Product, Design, Engineering, Data and Growth while defining product vision and operating rituals.
- Strengthened the launch and positioning of the B2B offering during a major scale-up period.
Outcomes
- Grew app active users by 10x and company revenue by 11x.
- Contributed to a 400% increase in demand-side conversion for the B2B product.
- Helped scale Zenklub into one of the leading digital mental health platforms in Brazil.
- Reached top ratings on both the Apple App Store (4.8) and Google Play Store (4.7).
Focus areas
Mental healthMarketplace growthMobile productsB2B expansionProduct organization
Selected work
A website focused on being a first touchpoint for people with mental health needs, supported by extensive SEO work to rank highly on Google for mental health-related searches.