Zenklub

2015 — 2017

Built and scaled the product organization during Zenklub's rapid growth phase, expanding the company across web, mobile, B2C and B2B mental health products.

10x

Active users

11x

Revenue

400%

Conversion lift

Role

Built and scaled Zenklub's product organization during a rapid growth phase, shaping the product vision, team structure and execution model across consumer, professional and B2B products.

What changed

  • Expanded Zenklub from a primarily web-based experience into multi-platform consumer and professional products.
  • Introduced product-led structures, squad organization, prioritization frameworks and execution processes.
  • Strengthened the B2B launch and positioning during a major growth period.

Outcomes

  • Grew app active users by 10x and company revenue by 11x.
  • Contributed to a 400% increase in demand-side conversion for the B2B offering.
  • Reached top ratings on both the Apple App Store (4.8) and Google Play Store (4.7).

Focus areas

Mental healthMarketplace growthMobile productsB2B expansionProduct organization

Selected work