Aptoide

2018

Led delivery of Catappult, a blockchain-based app distribution and monetization platform for Android developers, inside a highly interconnected mobile ecosystem.

5mo

Platform launch

Android

Developer ecosystem

0→1

Product delivery

Role

Led delivery of Catappult, a blockchain-based app distribution and monetization platform for Android developers inside Aptoide's open-source app store ecosystem.

What changed

  • Coordinated product, design, QA and engineering through a rapid execution cycle.
  • Aligned dependencies across multiple internal platform teams and ecosystem initiatives.
  • Helped define developer-facing monetization and distribution flows for Android applications.

Outcomes

  • Delivered the Catappult platform from scratch in approximately 5 months.
  • Created a foundation for blockchain-based Android app distribution and monetization.
  • Contributed to product and operational process improvements across the organization.

Focus areas

Android ecosystemDeveloper platformsBlockchain monetizationCross-functional delivery0 to 1 execution

Selected work