Aragon

2017 — 2022

Played a central role in Aragon's organizational and product transition, helping move a decentralized, engineering-heavy organization toward clearer product focus and more sustainable execution.

10x

DAO adoption

7→20

Team growth

Multi

Chain strategy

Role

Helped guide Aragon through a product and organizational transition, bringing product discipline, operational structure and user-centered governance thinking into a decentralized organization.

What changed

  • Worked with leadership to restructure teams and improve alignment across product, design, data, engineering and marketing.
  • Pushed a multi-chain strategy that expanded Aragon beyond a single-ecosystem approach.
  • Consolidated low-engagement products into a more focused governance experience.

Outcomes

  • Helped scale the organization from 7 to 20 people across multidisciplinary functions.
  • Contributed to a 10x increase in DAO adoption through product and ecosystem strategy.
  • Published and advocated for product management approaches adapted to decentralized organizations.

Focus areas

DAO toolingGovernance systemsMulti-chain strategyProduct operationsDecentralized organizations

Selected work