Aragon

Product Lead

2021 — 2022

Played a central role in Aragon’s product and operating reset, moving a decentralized engineering-heavy organization toward clearer product focus and stronger execution.

Outputs

  • Worked within the leadership group to restructure teams and improve alignment across product, design, engineering, data, product marketing and agile coaching.
  • Pushed a multi-chain strategy that expanded Aragon beyond a single-ecosystem approach.
  • Led initiatives to consolidate low-engagement products into a more focused and human-centered governance experience.
  • Published and advocated for product management approaches adapted to decentralized organizations and governance systems.

Outcomes

  • Helped scale the organization from 7 to 20 people across multidisciplinary functions.
  • Contributed to a 10x increase in DAO adoption through product and ecosystem strategy.
  • Helped shape a broader organizational shift toward clearer product focus, stronger execution and more sustainable operating structures.

Focus areas

DAO toolingGovernance systemsMulti-chain strategyProduct operationsDecentralized organizations

Selected work

All previous Aragon products were consolidated into a single, unified experience. Designed with a human-centered approach, it made DAO flows easy to create, manage and understand while providing transparency and state-of-the-art decentralized governance tools.