Zalando

2011 — 2013

Worked on internal platform and operational tooling initiatives supporting large-scale content and campaign operations across Europe's largest fashion e-commerce company.

50%

Faster production

4

Countries aligned

AI

Content experiments

Role

Worked on internal platform and operational tooling for large-scale content and campaign operations inside Europe's largest fashion e-commerce company.

What changed

  • Led roadmap prioritization and execution for platform capabilities used by multiple operational teams.
  • Coordinated product, design, analytics and engineering across Portugal, Germany, Ireland and Finland.
  • Supported experimentation around AI-assisted content and outfit generation systems.

Outcomes

  • Improved content production speed by approximately 50% through workflow and platform optimizations.
  • Contributed to experimentation and ROI validation that influenced operational and vendor strategy decisions.
  • Built deeper understanding of how internal tools shape customer-facing commerce at scale.

Focus areas

Internal platformsOperational toolingContent productionDistributed teamsAI-assisted workflows

Selected work